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Niche Perfume · New York

Every scent is a place.

Three New York places, bottled as three scents. Step into one whenever you like.

Urban XXV Brooklyn

07:00Morning

Brooklyn

The neighbourhood that never asks permission.

Step into Brooklyn
Urban XXV Central Park

15:00Afternoon

Central Park

A forest in the middle of the city.

Step into Central Park
Urban XXV 5th Avenue

22:00Night

5th Avenue

Dressed for the avenue, undone after dark.

Step into 5th Avenue

07:00 morning, Aromatic Fougère

Brooklyn

The neighbourhood that never asks permission.

URBAN XXV Brooklyn
Model in a striped shirt under a palm tree
Urban XXV Brooklyn among fern leaves
URBAN XXVEAU DE PARFUMBrooklynEST · XXV
URBAN XXV Central Park
URBAN XXVEAU DE PARFUMCentral ParkEST · XXV

15:00 afternoon, Woody Aromatic

Central Park

A forest in the middle of the city.

Urban XXV Central Park on a branch
Urban XXV Central Park among driftwood
Two bicycles by a fountain lake

22:00 night, Woody-Amber

5th Avenue

Dressed for the avenue, undone after dark.

URBAN XXV 5th Avenue
Urban XXV 5th Avenue on linen sheets
Two glasses meeting over the city at night
URBAN XXVEAU DE PARFUM5th AvenueEST · XXV

Out in the world

Carry a corner of New York.

The court, the beach, a late dinner. Three bottles that go wherever you go.

Central Park and Brooklyn in the sand

01

Urban XXV Brooklyn held against a basketball

02

Reading with Central Park and Brooklyn

03

Opening Urban XXV 5th Avenue by the pool

04

Spraying Urban XXV Central Park in the woods

05

Two bottles on a pickleball court

06

Urban XXV 5th Avenue packed in a leather suitcase

07

Urban XXV Brooklyn on the Brooklyn Bridge walkway, Manhattan behind

08

Urban XXV 5th Avenue at a candlelit dinner

09

Street · Freedom · Art

One city. Three spirits.

Brooklyn, rebellious and free. Central Park, a breath of nature in the concrete. 5th Avenue, refined difference. Three scents, three ways to live New York.

Three worlds, three scents

View all

Try all three New Yorks before you choose.

Not sure where to start? Take all three worlds home in one box, or wrap the full trio as a gift.

NYC mini set

Three 10ml vials for three worlds. Try Brooklyn, Central Park and 5th Avenue before you choose your own 50ml bottle.

390,000₫ · 3 × 10ml

Details
The trio on a stone slab

The New York Trio

All three places in three 50ml bottles: a scent map of the city, ready to give.

1,275,000₫ · 3 × 50ml

Details

Three bottles, a hundred frames.

@urban.xxv
The New York trio on stone under a pink sunset
The trio before their boxes, on deep green
Urban XXV 5th Avenue close up with amber
Urban XXV Central Park on a mossy rock by the water
Urban XXV Brooklyn on a sheet of rusted steel
The trio on an iridescent ground
Three bottles, three boxes on yellow paper
The trio with stacked boxes on red
Urban XXV Central Park on moss under a fern
Urban XXV 5th Avenue in black and white
Two bottles in the sand, the tide coming in
Three bottle silhouettes at sunset
URBAN  XXVA SCENT MAP OF NEW YORK

Perfume is armchair travel

Perfume is armchair travel. Every bottle of URBAN XXV is a ticket to New York. No need to leave the room to stand in Brooklyn at rush hour, or lie on the grass in Central Park.

4 questions. 1 New York scent for you.

You can't smell through a screen, so let us ask a few things about the pace of your days.

Nationwide delivery

Free on orders from 500,000₫

7-day returns

For manufacturing faults

100% authentic

German oils, finished in Vietnam

Secure payment

VietQR bank transfer or cash on delivery