About URBAN XXV
Perfume, where adventures begin
URBAN XXV is a Vietnamese niche perfume house, born of city life and a free creative spirit. Every scent is a place, and every bottle is a ticket out.
The first collection, New York City, takes you through the landmarks of the city that never sleeps: gritty Brooklyn, fresh Central Park and polished 5th Avenue.
The fragrance oils are selected in Germany, then finished in Vietnam to exacting standards. German craft meets Vietnamese creativity.
Scents, three moments of New York
Years of German perfumery behind the oils
People following along on social media
Authentic, finished in Vietnam
Street. Freedom. Art.
Three spirits, three times of day. Hover to step into each world.
07:00 · Morning
Street
15:00 · Afternoon
Freedom
22:00 · Night
From sketch to box
Hand-drawn New York line art, a box coloured for each world, and a scent card in every order.
The journey of a bottle
01
Selected
Fragrance oils imported from Germany.
02
Told in scent
Each formula is built around one place and one moment.
03
Finished
Matured, filled and tested in Vietnam to German standards.
04
On the road
In your hands: a scented passport for the next adventure.