New York · Eau de parfum 50ml
Scent map · 07:00 · Morning
Brooklyn
The neighbourhood that never asks permission. Early light on graffiti walls, coffee and the rattle of skateboards.
Top notes
Heart notes
Base notes
Scent map · 15:00 · Afternoon
Central Park
A forest in the middle of the city. An afternoon stretched out on the grass, wind moving through the trees in the heart of Manhattan.
Scent map · 22:00 · Night
5th Avenue
Dressed for the avenue, undone after dark. The avenue lights up: boutique windows and a dinner that takes its time.
Scent map · A day in New York
Set mini NYC
A mini trio, 3 × 10ml: try all of Brooklyn, Central Park and 5th Avenue before you choose a full-size bottle.
07:00 · Morning
Aromatic Fougère · Cucumber, Melon…
15:00 · Afternoon
Woody Aromatic · Grapefruit, Fresh lemon…
22:00 · Night
Woody-Amber · Pear, Apple…
Journal
Places, moments and how a scent is made. Read slowly, then try it on skin.
Moment·25 October 2026·4 min read
You can't spray through a screen. You can read the note pyramid, choose by moment, and try on skin with a mini set.
Craft·23 October 2026·5 min read
Iso E Super, Cetalox, Ambrettolide, Helvetolide: four names that sound like a lab, and the reason 5th Avenue wears as a skin scent.
Place·21 October 2026·4 min read
Brooklyn at 7 a.m., Central Park at 3 p.m., 5th Avenue at 10 p.m. Why the first URBAN XXV collection follows one day in New York.
