One city, three moments: the story of the New York CollectionOne city, three moments: the story of the New York Collection

Most perfume collections are split by family: a citrus, a wood, a floral. The New York Collection is split by the clock. Three bottles, three places in the same city, each set at a different hour of the day.

Perfume is armchair travel. Lift the cap and you have arrived.

07:00 · Brooklyn

Morning in Brooklyn starts with early light on graffiti walls, coffee and skateboards on the pavement. Brooklyn is an Aromatic Fougère: cucumber, melon and pink mandarin open fresh and cool; basil, clary sage and geranium sit at the heart; suede, agarwood and musk hold the dry-down.

07:00 · Aromatic FougèreBrooklynThe neighbourhood that never asks permission.View product

15:00 · Central Park

By the afternoon the city needs somewhere to breathe. Central Park is a Woody Aromatic: grapefruit, fresh lemon, bergamot and mint up top; ginger, melon, jasmine and nutmeg at the heart; a base of sandalwood, patchouli, amber and labdanum. A forest in the middle of the city, as the name promises.

15:00 · Woody AromaticCentral ParkA forest in the middle of the city.View product

22:00 · 5th Avenue

When the avenue lights up, 5th Avenue closes the day as a Woody-Amber: pear, apple and mandarin; jasmine, musk and moss; a base of the niche molecules Iso E Super, Cetalox, Ambrettolide and Helvetolide. It stays close to the skin and only the people near you notice it.

22:00 · Woody-Amber5th AvenueDressed for the avenue, undone after dark.View product

A day, not a rule

The hour on each bottle suggests a mood, not a timetable. Brooklyn suits a busy evening; 5th Avenue can carry an important morning. If you are not sure where to start, the NYC mini set holds all three streets, so you can try them on skin before choosing a 50ml bottle.